Challenge 25 Policy
Event: Balam Pichkari 2025
Organizer: Yellow Sapphire Events
Date: Sunday 16 March 2025
Venue: JFS School, The Mall, Harrow HA3 9TE
Purpose
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To prevent the sale of alcohol to individuals under the age of 18.
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To ensure compliance with UK licensing laws and promote responsible alcohol service.
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To protect the event’s reputation and avoid legal penalties.
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Policy Statement
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All staff involved in the sale or service of alcohol will operate a Challenge 25 policy.
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Anyone who appears to be under the age of 25 will be required to provide valid identification to prove they are 18 or older.
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Acceptable Forms of Identification
Only the following forms of ID will be accepted:
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Passport (valid or expired within the last 5 years).
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UK Driver’s License (full or provisional).
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Proof of Age Standards Scheme (PASS) Card (e.g., CitizenCard or Validate UK).
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National Identity Card (for EU/EEA countries)
Note: Photocopies, photos, or digital versions of IDs will not be accepted.
2. Procedure for Staff
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If a customer appears to be under 25, politely ask for ID.
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Use the phrase: “We operate a Challenge 25 policy. Could I please see some ID?”
Check the ID:
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Verify the ID is valid and check the date of birth.
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Ensure the photo matches the person presenting the ID.
Refuse Service if Necessary:
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If the customer cannot provide valid ID or is under 18, refuse service politely.
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Explain: “I’m sorry, but without valid ID, I cannot serve you alcohol.”
Record the Incident:
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Log any refusals in the event’s incident report for future reference.
2. 1 Staff Training
All staff involved in alcohol service will be training on:
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The Challenge 25 policy.
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How to check IDs and spot fake documents.
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How to handle difficult situations or confrontations
3. Signage
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Clear signage will be displayed at all bars and alcohol service points, stating:
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“We operate a Challenge 25 policy. If you look under 25, you will be asked for ID.”
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Signage will also list acceptable forms of ID.
4. Compliance and Monitoring
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Supervisors: Designated Premises Supervisor will monitor alcohol service points to ensure compliance.
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Mystery Shoppers: Underage volunteers may be used to test staff adherence to the policy.
5. Handling Difficult Situations
If a customer becomes aggressive or confrontational:
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Remain calm and polite.
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Seek assistance from a supervisor or security.
If necessary, event venue security or local authorities.
6. Record Keeping
All refusals of alcohol service will be recorded, including:
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Date and time.
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Reason for refusal.
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Description of the individual.
Records will be retained for at least 6 months.
7. Communication with Attendees
The Challenge 25 policy will be communicated to attendees:
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On the event website
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Through signage at the entrance and alcohol service points.
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Via announcements during the event.
8. Legal Compliance
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This policy adheres to the Licensing Act 2003 and local licensing requirements.
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Failure to comply with the policy may result in fines, legal action, or revocation of the event’s alcohol license.
9. Contact Information
Event Organizer: Yellow Sapphire Events –
Venue Security: JFS School
Local Licensing Authority: Brent Council